Tips for hosting, WordPress and online business
Useful guides and tips to get the most out of your site.
Website for a florist — delivery is what the buyer wants
Someone wants a bouquet delivered today to a specific address. That is the whole order.
Website for car sales — photos and history
The buyer looks for a specific model. If your listing lacks photos, they skip it.
Website for a tyre shop — the season and opening hours
Snow arrives. Everyone wants tyres changed the same day. Whoever has clear hours wins.
Website for a print shop — the portfolio is the offer
The client does not understand "digital print 300 gsm". They understand a photo of what you made for someone else.
Website for car rental — availability by date
A tourist books from abroad, a month ahead. If they do not see a free car, they look elsewhere.
Website for a body shop — before and after is the whole sale
A damaged car. The owner looks for someone who will make it new again — and how much it costs.
Website for a cleaning company — the price list filters the calls
Half of the calls are people asking how much it costs. A price list on the site gives you your day back.
Website for equipment rental — availability is the main question
Every call starts with "is it free for the weekend". A calendar on the site answers for you.
Website for an accounting firm — deadlines are your content
The client does not understand accounting. But they understand "VAT is due by the 15th".
Website for insurance — the calculator does the first part of the work
People want to know roughly what it costs before talking to anyone. Give them that.
Website for a translator — price per page and the deadline
The client has a document and a deadline. They want to know the cost and when it will be ready.
Website for a shop — opening hours and location bring the customer
You do not have to sell online to need a website. Sometimes it is enough that people know you exist.
Website for a taxi or transfer service — the call must be one tap
Nobody reads about your company when they need a ride. They look for a number and call.
Website for a travel agency — the package is seen, not read
People choose a holiday by photos and price. The text comes later.
Website for security services — the licence and response time
The client entrusts you with their safety. First they check whether you are allowed to do this work.
Website for a real estate agency — the photos decide
A buyer looks at thirty listings in ten minutes. Yours either stands out, or disappears in the pile.
Website for a pet shop — advice sells as much as the product
A dog owner searches for feeding advice. Whoever answers, sells.
Website for a garden centre — the season and the advice
Spring — everyone plants. The questions are the same: what, when and how.
Website for a tradesperson — photos of the work make the sale
Nobody looks for a painter by price. They look at how the finished work looks.
Website for a sports club — parents look for age and schedule
A child wants to train. The parent checks from what age, when, and how much.
Website for industrial service — emergency callouts are the income
When a machine stops, the factory loses money by the hour.
Website for a vet — the owner looks for help in a panic
The dog swallowed something on a Sunday night. That is when a website either helps, or does not exist.
Website for a manufacturer — the catalogue is what the buyer looks for
A buyer from abroad looks for a supplier. First they see the website, and only then call — if at all.
Website for a pharmacy — opening hours are the most searched information
Someone looks for a pharmacy on duty at two in the morning. If they do not find you, they go elsewhere — and probably stay there.
Website for a transport company — when the client wants to know where the shipment is
The call you get most is "where is my cargo". A site that answers that gives you your day back.
Website for a farmer or buyer — when the buyer searches online
Big buyers look for suppliers online before they call. If they do not find you, they do not know you exist.
Website for a psychologist — the first contact is the hardest step
Someone seeking help changes their mind ten times. A website either eases that, or makes them postpone.
Website for a physiotherapist — patients search for their problem, not for you
Nobody searches for "physiotherapist". They search for "lower back pain".
Website for an optician — the eye test brings them in, the frames close the sale
People come for an eye test, and buy when they see something they like.
Website for a lab — the price list and results online
Patients want to know the cost and when results arrive.
Website for elderly care — trust is the whole decision
A family lets a stranger into a parent home. That is not decided on price.
Website for a private kindergarten — parents look for safety first
The programme, the food and the price matter. But first: will the child be safe.
Website for a language school — the level test and the schedule decide
The student does not know their level. A test on the site solves that before they come.
Website for a driving school — price and schedule are everything
Every call is the same: how much, and when can I start.
Website for a music school — parents look for instrument and age
The question is always the same: from what age, which instrument, and how much per month.
Website for children birthday parties — the gallery and free dates
Parents book two months ahead. If they do not see a free date, they look elsewhere.
Website for a phone repair shop — the screen price is the first question
Nobody brings a phone in without knowing the cost. A price list brings customers.
Website for appliance repair — do you come to the customer
A washing machine is not carried anywhere. The question is whether you come out.
Website for air conditioning — the season lasts two months
In June everyone searches. In October nobody. The site must work during the rush.
Website for a carpenter — the portfolio wins the order
A custom kitchen is not bought from a description. It is bought when you see what was made for someone else.
Website for a locksmith — an emergency needs a phone number, not a form
Locked out at eleven at night. Then the website either has a number, or does not exist.
A website for a lawyer or accountant — when trust is the service
A client can’t judge the service before buying it. So they buy based on something else — and that something else is built on your website.
Website for building materials — stock and delivery win the order
A builder on site has no time to drive around. They order from whoever has it and delivers.
Website for roofing and facades — a short season, big jobs
April to October. In those months the site either brings work for the whole year, or does not.
A website for a construction company or tradesman — photos sell the work
Nobody hires a tradesman from a description. They hire based on what they have seen. Twenty good photos are worth more than any page of text.
Website for solar panels — the savings calculator makes the sale
People do not buy panels. They buy a lower electricity bill — show them how much.
Website for a bakery — celebration cakes are the planned income
Bread sells at the counter. A wedding cake is ordered two weeks ahead.
A website for courses and training — what decides whether people sign up
Everyone considering a course has the same four questions. If the website doesn’t answer them, they don’t write — they just close the tab.
Website for a butcher — holiday pre-orders
Lamb for Easter is ordered ahead. If there is nowhere to order, the buyer goes elsewhere.
A restaurant website — what guests look for, and what you think they look for
Guests come with three questions: what do you have, how much is it, and are you open. Everything else is decoration.
Website for catering — the menu and price per person
The organiser compares three quotes in one day. Yours must be clear at a glance.
Website for a winery — the story sells as much as the wine
People do not buy wine. They buy a place, a family and a tradition — then wine.
A website for a medical or dental practice — trust above all
Patients don’t choose by price. They choose by the feeling that they are in safe hands — and that is built with a few specific things.
Website for local produce — origin justifies the higher price
A buyer pays double for local honey. But wants to know where it comes from and who makes it.
Website for a beauty salon — booking at ten at night
A woman remembers she needs an appointment when the salon is closed. If she can book then, she does.
Website for a tattoo studio — the portfolio is the only advertising
Nobody chooses a tattoo artist on price. They choose by what they have seen them make.
Website for a bridal salon — fitting slots are limited
The bride sees fifty dresses online before she comes in. Yours must be among them.
Website for a photographer — the gallery and free dates
A couple gets engaged and looks for a photographer. First question: are you free on that date.
A site for a car service or parts shop — what it must have
The customer searches for a service near me and wants to book fast. Not found in 30 seconds — they go elsewhere.
A site for accommodation or a rental — direct bookings without commissions
Booking takes 15-18% of every night. Your own site with direct bookings gives that money back.
A site for a gym, salon or barber — what it must have
Nice photos are not enough. These businesses sell appointments — the site must make them easy.
A site for an NGO, association or club — trust, members and donations
An association without a site struggles to earn trust, donations or projects. Here is what makes the difference.
Bookings and appointments on your site — no more double bookings
Salons, clinics, workshops: clients book themselves, 24/7, no phone calls. What you need and what to watch for.